US Open Cadillac 2025
An AI image pipeline run as a production system at a live event: capture, generation, review and the mural wall. 12,000+ personalized images across 2 weeks.
- Year
- 2025 · 2-week run
- Type
- Installation · Interactive · AI / CV
- Tools
- TouchDesigner · Python · Generative AI
An AI photo installation at Cadillac House during the 2025 US Open, made with Jack Morton: visitors became personalized artwork and tiles in a mural that grew across the tournament.
Four touchpoints
Visitors were stylized into Melissa Koby's US Open 2025 artwork in real time, retrieved the result after a short survey, opted into a mural that grew across the tournament, and saw the same brand world extended into the stadium itself.
The wall is the hard part
Every visitor's image competes for one wall.
Show everything in order and a visitor waits behind a queue they cannot see. Show only the newest and the person who went 5 min ago never appears at all. The wall runs a policy: the most recent handful cycle inside a couple of minutes, so somebody who just stepped out of a booth sees themselves while they are still standing there, and the rest of the run keeps scrolling behind them.
The other half was running the ComfyUI workflow inside TouchDesigner, so capture and styling are one pipeline.
- Role
- Real-time VFX and interaction developer. TouchDesigner development: the ComfyUI-in-TouchDesigner capture and styling pipeline, and the wall scheduling policy
- Built with
- TouchDesigner · Python · generative AI
- Where
- Cadillac House, US Open 2025, Flushing Meadows, New York
- Client
- Cadillac (General Motors), official vehicle of the US Open
- Team
- Creative agency, Jack Morton · Studio, Volvox Labs · Project lead, Michael Schneider · Creative direction, Kamil Nawratil and Pasakorn Nontananadh · Artwork, Melissa Koby · Monitoring CMS and front end, Vio Zhu
- More
- Volvox Labs
Gallery
