US Open Cadillac 2026

A guest steps into a vitrine at Cadillac's booth at the 2026 US Open. An arm with a camera on its tool films them as they pose, and their clip joins the others on the LED wall behind.

The UF850 in its vitrine at the US Open, filming visitors as they pose, with their clips tiled on an LED wall — On site: the arm films a guest; the wall plays the clips.

One move per guest

The arm has four moves, each cut for a different standing height, and an operator picks one on an iPad between guests.

The arm in its vitrine on the show floor, US Open wall behind — The vitrine on the show floor; the camera on the tool flange.

The arm with the camera mounted on its end effector, Cadillac vehicles behind — The vitrine on the show floor; the camera on the tool flange.

Run from TouchDesigner

The arm is run through TD Robot Control: its twin sits in the same TouchDesigner scene as the booth's content, and a separate worker owns the timing on the hardware.

The operator view during playback. Clip list, booth camera, twin.

Role: Robot control, through TD Robot Control
Client: Cadillac
Robot: UFactory 850 (UF850), camera on the tool flange
Shown at: US Open, New York, 2026
Studio: Volvox Labs
System: TD Robot Control